Comments on: How To Name Your Business http://www.qualitynonsense.com/187/how-to-name-your-business/ Tue, 06 Jan 2009 11:49:03 +0000 http://wordpress.org/?v=abc hourly 1 By: namer.ca http://www.qualitynonsense.com/187/how-to-name-your-business/comment-page-1/#comment-6176 namer.ca Mon, 03 Nov 2008 15:11:50 +0000 http://www.qualitynonsense.com/?p=187#comment-6176 You have unlocked the Holy Grail of Naming. I look at thousands of company names a day, everyday, and only remember the memorable ones. what is memorable? after only a few encounters with a potential name, the candidate name always becomes memorable in the eyes of the brainstormer even when in reality it is not to the outside world. This is called the ego-effect. and from what i have seen so far, i come to one conclusion, DO NOT Name your own company, get away from your ego, and let outside expert develop it. You have unlocked the Holy Grail of Naming.
I look at thousands of company names a day, everyday, and only remember the memorable ones.

what is memorable?

after only a few encounters with a potential name, the candidate name always becomes memorable in the eyes of the brainstormer even when in reality it is not to the outside world. This is called the ego-effect.

and from what i have seen so far, i come to one conclusion, DO NOT Name your own company, get away from your ego, and let outside expert develop it.

]]> By: avalok http://www.qualitynonsense.com/187/how-to-name-your-business/comment-page-1/#comment-4659 avalok Mon, 14 Jul 2008 03:10:05 +0000 http://www.qualitynonsense.com/?p=187#comment-4659 I named my Company 22by7.After Pi. It has proved a great ice-breaker & conversation starter when we meet prospects. Very few actually catch on to the fact that it is the irrational constant Pi. Instead they usually begin by asking " We have heard of 24/7, but why 22/7?". In fact 22by7 has been designed with a Greek Theme. All our servers & machines are named after Greek Heroes & Philosophers. And the Teams are: Alpha - Management, Beta - S/w development, Sigma - Sales,Omega - HR. There is a clear correlation between the Team Names & their functions, if you think about it. It is my view that whatever we do we need to have a story to tell. I named my Company 22by7.After Pi. It has proved a great ice-breaker & conversation starter when we meet prospects. Very few actually catch on to the fact that it is the irrational constant Pi. Instead they usually begin by asking ” We have heard of 24/7, but why 22/7?”. In fact 22by7 has been designed with a Greek Theme. All our servers & machines are named after Greek Heroes & Philosophers. And the Teams are: Alpha - Management, Beta - S/w development, Sigma - Sales,Omega - HR. There is a clear correlation between the Team Names & their functions, if you think about it.

It is my view that whatever we do we need to have a story to tell.

]]> By: Joe Connor http://www.qualitynonsense.com/187/how-to-name-your-business/comment-page-1/#comment-4551 Joe Connor Thu, 19 Jun 2008 12:56:41 +0000 http://www.qualitynonsense.com/?p=187#comment-4551 Kylah, yes Comic Sans really is bad. Our cantBarsed.com website is one of the more memorable domain names (we also own cantbearsed.com too) and everyone always remembers one or the other so that was a great investment. With all the short domain name already registered the next best thing is to employ your logical rule and go for keyword related domains. Kylah, yes Comic Sans really is bad.
Our cantBarsed.com website is one of the more memorable domain names (we also own cantbearsed.com too) and everyone always remembers one or the other so that was a great investment.
With all the short domain name already registered the next best thing is to employ your logical rule and go for keyword related domains.

]]> By: kylah http://www.qualitynonsense.com/187/how-to-name-your-business/comment-page-1/#comment-4520 kylah Tue, 10 Jun 2008 21:53:38 +0000 http://www.qualitynonsense.com/?p=187#comment-4520 I like Comic Sans - is it really that bad? I like Comic Sans - is it really that bad?

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