It’s an all too familiar scenario. You’ve built the ultimate PPC campaign for a site, but the traffic simply isn’t converting.
Days spent labouring over keyword research. Hours spent crafting dozens of ads to test in the wild. Perhaps you even use a few of your tell-no-one AdWords tricks. But the all-singing, all-dancing site is doing little or nothing to make users buy or sign-up.
Rock-steady advice on how to improve conversion rate is hard to find. Here’s my roundup of must-read material on the subject:
- 101 Easy Ways to Use Google’s New Website Optimizer (Conversion-Rate-Experts.com)
- Google Conversion University
- Free Conversion Tactics Strategy Guide (Mind Valley Labs)
- Mind Valley Labs blog >> Conversion Rates
- 7 Rules for Landing Page Optimization
- “We Tried That Already” (Clickz)
- How Adjectives Can Kill Your Conversion Rate (Conversion Chronicles)
- Grok Dot Com on Conversion Rates
- How Much Has Free Shipping Affected Your Conversion? (WebmasterWorld)
- Increasing Conversion Rate: Your Tips (WebmasterWorld)
- Increasing Your Conversion Rate (WebmasterWorld)
- The Art of the Sign Up Page
Tools like Google’s Website Optimizer and Crazy Egg make split tests super-simple, so no excuses – make a (very late) new year’s resolution to split test everything.
Have Your Say!