Conversion Rate Boot Camp

It’s an all too familiar scenario. You’ve built the ultimate PPC campaign for a site, but the traffic simply isn’t converting.

Days spent labouring over keyword research. Hours spent crafting dozens of ads to test in the wild. Perhaps you even use a few of your tell-no-one AdWords tricks. But the all-singing, all-dancing site is doing little or nothing to make users buy or sign-up.

Rock-steady advice on how to improve conversion rate is hard to find. Here’s my roundup of must-read material on the subject:

Tools like Google’s Website Optimizer and Crazy Egg make split tests super-simple, so no excuses – make a (very late) new year’s resolution to split test everything.

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